Read Me is a manual for copywriters. The book has ten practical lessons, focused on how to create compelling Ad copies. This is a way to get into the world of copywriting, by understanding what it means and what it is for. Read Me. 10 Lessons for Writing Great Copy.
From discovering our strengths to developing a second career, Managing oneself is a easy-ready book written by Peter F. Drucker, who teaches us what areas we must look at while improving our performances and productivity at work, and why not in life? Managing oneself. Peter F. Drucker. Harvard Business Review, March
Nonfiction book review in Psychology How to develop emotional Health. By Oliver James. MacMillan, 2014. Pp. 141. £10.00. ISBN 978-0-230-77171-0 How can we face the complex process of adult life? How can we live the present and learn from our own actions? Or most importantly, how can we understand our emotions? Such
Nonfiction book review in marketing Copywriting in a week. By Robert Ashton. John Murray Learning, 2016. Pp. 124. £7.00. ISBN 978 1473 609419 If you are a (digital) copywriter and you need to improve your style and technique but you don’t have enough time (and budget), you will find this
Nonfiction book review in marketing Branding. A very Short Story. By Robert Jones. Oxford University Press, 2017. Pp 136. £7.00. ISBN 978 – 0 – 19 – 874991 – 2 Could it be possible to think our lives without the brands we consume every day? While deciding what to wear for the
Nonfiction book review in Psychology How to find Love By School of Life, 2017. Pp. 80. £10.00 ISBN 978-0-9955736-9-7 School of Life is a global organisation dedicated to develop emotional intelligence. The staff’s backgrounds are in Philosophy and Psychology. The organisation’s idea is simple: they use their knowledge in these
Nonfiction book review in marketing Contagious. How to build word of mouth in the digital age By Jonah Berger / Simon & Schuster UK LTD, 2014. P. 244. £11.00 ISBN: 978-1-47111-170-9 From Wharton School at the University of Pennsylvania, John Berger has been investigating how products, services, brands and ideas can
Nonfiction book review. The Almost Nearly Perfect People: Behind the Myth of the Scandinavian Utopia By Michael Booth / Vintage Publishing, February 2015. £7.99. ISBN: 9780099546078 Michael Booth is a British freelance Journalist and award – winning for his numerous non – fiction books. His field of interest: food and