Finding love, only for single marketers

Nonfiction book review in Psychology How to find Love By School of Life, 2017. Pp. 80. £10.00 ISBN 978-0-9955736-9-7 School of Life is a global organisation dedicated to develop emotional intelligence. The staff’s backgrounds are in Philosophy and Psychology. The organisation’s idea is simple: they use their knowledge in these

Shh. Don’t tell how to make people talk about your brand

Nonfiction book review in marketing Contagious. How to build word of mouth in the digital age By Jonah Berger / Simon & Schuster UK LTD, 2014. P. 244. £11.00 ISBN: 978-1-47111-170-9 From Wharton School at the University of Pennsylvania, John Berger has been investigating how products, services, brands and ideas can