Shh. Don’t tell how to make people talk about your brand

Nonfiction book review in marketing Contagious. How to build word of mouth in the digital age By Jonah Berger / Simon & Schuster UK LTD, 2014. P. 244. £11.00 ISBN: 978-1-47111-170-9 From Wharton School at the University of Pennsylvania, John Berger has been investigating how products, services, brands and ideas can